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internationalisation » internationalization, internationalisierung
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1
by Morschett, Dirk, Schramm-Klein, Hanna, Zentes, Joachim
Published 2009
Gabler Verlag
Table of Contents: “...to Strategic International Management -- Multinational Corporations as Networks -- The Integration...”
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2
by Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna
Published 2007
Gabler Verlag
Table of Contents: “... -- The Internationalisation of Retailing -- Retail Branding and Positioning -- Marketing Mix in Retailing -- Store Location...”