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by Morschett, Dirk, Schramm-Klein, Hanna, Zentes, Joachim
Published 2015
Springer Fachmedien Wiesbaden
“... at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland...”
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by Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna
Published 2012
Gabler Verlag
“... and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International...”