1
by Schlegelmilch, Bodo B.
Published 2022
Springer International Publishing
Table of Contents: ...1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting...

2
by Sto<U+0308>ttinger, Barbara
Published 2015
Emerald
Table of Contents: ... of cosmetic brand using age as a moderator / Sarah (Song) Southworth, Minjeong Kim -- Global brand attitude...

3
Published 2012
Gabler Verlag
... strategic alliance of leading business schools and multinational companies. Its mission is to set a global...

4
by Schlegelmilch, Bodo B., Iliev, George D.
Published 2023
Springer Nature Switzerland
... truly global perspective on one of the most important investment decisions an ambitious business student...