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1
by Sant, Tom
Published 2004
AMACOM
Table of Contents: “... secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every...”
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2
by Sant, Tom
Published 2012
AMACOM, American Management Association
Table of Contents: “...: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit...”