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Innovationsmanagement in der PR : Wie die Unternehmenskommunikation die Einführung neuer Social Web-Kanäle steuert
by
Ruppert, Anna Katharina
Published 2018
Springer Fachmedien Wiesbaden
Table of Contents:
“
... -- Integratives Modell für das
Management
von PR-Innovationen -- PR als Innovationsmanagement: Thematisierung und...
”
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302 - Social interaction
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Springer eBooks 2005-
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Ruppert, Anna Katharina
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