1
by Gassmann, Oliver, Reepmeyer, Gerrit, von Zedtwitz, Maximilian
Published 2004
Springer Berlin Heidelberg
Table of Contents: '; ...I. Innovation as a Key Success Factor in the Pharmaceutical Industry -- II. Pharmaceutical...

2
by Gassmann, Oliver, Reepmeyer, Gerrit, von Zedtwitz, Maximilian
Published 2008
Springer Berlin Heidelberg
Table of Contents: '; ...Innovation: Key to Success in the Pharmaceutical Industry -- The Industry Challenge: Do You Really...