MPG.eBooks - Search Results - "engineering"

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Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses

by Pulizzi, Joe
Published 2016

McGraw-Hill Education

“...Demonstrating the brilliant reverse-engineering model of getting customers first and developing...”

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Content Inc : start a content-first business, build a massive audience and become radically successful (with little to no money)

by Pulizzi, Joe
Published 2021

McGraw Hill

“.... In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering...”