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author_facet:"Prahalad, C."
dewey-ones:"300 - Social sciences"
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The Fortune at the Bottom of the Pyramid
by
Fruehauf, Harvey
,
Prahalad, C.
Published 2004
Pearson
“
... in the
developing
world
. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies...
”
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