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ROI in marketing : the design thinking approach to measure, prove, and improve the value of marketing
by
Phillips, Jack J.
,
Fu, Frank Q.
,
Phillips, Patricia Pulliam
,
Yi, Hong
Published 2021
McGraw-Hill
“
... and learn from any
past
failures, and how to adjust and improve the value-including the financial ROI...
”
Call Number:
HF5415
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Author: Phillips, Jack J.
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011 - Bibliographies
381 - Commerce
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658 - General management
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Fu, Frank Q.
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Phillips, Jack J.
Phillips, Patricia Pulliam
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Yi, Hong
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