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Marketing countries, places, and place-associated brands : identity and image
Published 2021
Edward Elgar Publishing
Table of Contents:
“
... of mistaken
identity
?': Residents and
identity
politics in place and space -- 5. In search of a place brand...
”
Call Number:
HF5415.1257
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Author: Papadopoulos, Nicolas
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380 - Commerce, communications & transportation
1
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English
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Edward Elgar eBooks Collection Business & Economics
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Author
Cleveland, Mark
1
Papadopoulos, Nicolas
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