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1
by Nagle, Thomas T., Holden, Reed K., Larsen, Georg M.
Published 1998
Springer Berlin Heidelberg
Subjects: “...Industrial Management...”
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2
by Nagle, Thomas T., Zale, Joseph, Hogan, John E.
Published 2016
Routledge, Taylor and Francis Group
Table of Contents: “... communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve...”