MPG.eBooks - Search Results

1

by Nagle, Thomas T., Zale, Joseph, Hogan, John E.
Published 2016

Routledge, Taylor and Francis Group

Table of Contents: “... communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve...”

2

by Nagle, Thomas T.
Published 2023

Routledge, Taylor & Francis Group

“..."The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing...”

3

by Nagle, Thomas T., Holden, Reed K., Larsen, Georg M.
Published 1998

Springer Berlin Heidelberg

Table of Contents: “... Strategie -- Zusammenfassung -- 3 Finanzanalyse Gewinnerzielung durch marktgesteuerte Preispolitik...”