1
by Mullins, John W.
Published 2018
Pearson
Table of Contents: ...? -- Will the fish bite? -- Is this an attractive market? -- Is this an attractive industry? -- Competitive...

2
by Mullins, John W.
Published 2013
Pearson
Table of Contents: ...? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives...

3
by Mullins, John W.
Published 2014
Wiley
Subjects: ...BUSINESS & ECONOMICS / Industrial Management / bisacsh...