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1
The end of averages for marketing budgets
by
Tavassoli, Nader T.
,
Moorman,
Christine
Published 2023
MIT Sloan Management Review
Call Number:
HF5415.13
Read Now
2
When AI investments pay off in marketing
by
Moorman,
Christine
,
Hickey, Colleen
Published 2024
MIT Sloan Management Review
Call Number:
HF5415.1265
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3
Managing the cultural pitfalls of hybrid work : the authors offer 11 strategies for leading more effective hybrid teams based on data from a recent survey of marketing leaders
by
Moorman,
Christine
,
Hinkfuss, Katie
Published 2023
MIT Sloan Management Review
Call Number:
HD5109
Read Now
4
Handbook on customer centricity : strategies for building a customer-centric organization
Published 2019
Edward Elgar Publishing
Table of Contents:
“
...1. Introduction to the Handbook on Customer Centricity -- Robert w. Palmatier,
Christine
Moorman...
”
Call Number:
HF5415.5
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658 - General management
3
330 - Economics
2
381 - Commerce
2
158 - Applied psychology
1
331 - Labor economics
1
338 - Production
1
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380 - Commerce, communications & transportation
1
650 - Management & auxiliary services
1
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Language
English
4
Collection
O'Reilly
3
Edward Elgar eBooks Collection Business & Economics
1
Author
Moorman, Christine
Hickey, Colleen
1
Hinkfuss, Katie
1
Lee, Ju-Yeon
1
Palmatier, Robert W.
1
Tavassoli, Nader T.
1
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