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1
by Mooi, Erik, Sarstedt, Marko
Published 2011
Springer Berlin Heidelberg
Table of Contents: “...1 Introduction -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive...”
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2
by Sarstedt, Marko, Mooi, Erik
Published 2014
Springer Berlin Heidelberg
Table of Contents: “...Preface -- 1 Introduction to Market Research -- 2 The Market Research Process -- 3 Data -- 4...”