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Emotional appeals in advertising banking services
Published 2018
Emerald Publishing Limited
Subjects:
“
...Business & Economics /
Marketing
/ General / bisacsh...
”
Call Number:
HF6161.B2
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Classification: 659 - Advertising & public relations
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659 - Advertising & public relations
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Emerald Business, Management and Economics eBook Collection Archive
1
Author
Mogaji, Emmanuel
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