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Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support
Published 2018
Edward Elgar Pub.
Table of Contents:
“
... III Discrete choice modeling -- 7. Modeling choice processes in marketing / John
Roberts
and Denzil G...
”
Call Number:
HF5415.125
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380 - Commerce, communications & transportation
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Edward Elgar eBook Archive
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Hanssens, Dominique M.
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Mizik, Natalie
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