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1
by Michelli, Joseph A.
Published 2014
McGraw-Hill Education
Table of Contents: “... product, why should your customer? ; From replicable and consistent to magical and unique -- Principle 2...”
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2
by Michelli, Joseph A.
Published 2007
McGraw-Hill
Table of Contents: “...Introduction -- Principle #1- make it your own -- Principle #2- everything matters -- Principle #3...”