Marketing plans : profitable strategies in the digital age

by McDonald, Malcolm, Wilson, Hugh, Chaffey, Dave
Published 2024

Marketing plans for services : a complete guide

by McDonald, Malcolm, Payne, Adrian, Frow, Pennie
Published 2011

Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm
Published 2011

Marketing and finance : creating shareholder value

by McDonald, Malcolm
Published 2013