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author_facet:"Mauborgne, Renee"
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Blue
Ocean Classics
by
Kim, W.
,
Mauborgne, Renee
Published 2019
Ascent Audio
“
... with their pathbreaking "
blue
ocean strategy," a model for creating uncontested markets that unlock new demand and new...
”
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2
Blue
Ocean Strategy, Expanded Edition
by
Kim, W.
,
Mauborgne, Renee
Published 2020
Ascent Audio
“
... strategy books ever written,
Blue
Ocean Strategy, now updated with fresh content from the authors, argues...
”
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330 - Economics
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658 - General management
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338 - Production
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O'Reilly
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Kim, W.
2
Mauborgne, Renee
Menasche, Steve
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Wayne, Roger
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