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by Marion, Jaime Roca Bonnín. Parth Vaishnav. Joana Mendonça. Granger Morgan. Jan Kietzmann H. Simon Ford. Tim Minshall. Anastasios Hart John. Martin Baumers. Letizia Mortara. Tucker
Published 2017
“... are overblown. Based on dozens of interviews, study of the literature on the history of materials and process...”Published 2017
MIT Sloan Management Review