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author_facet:"Malhotra, Naresh K."
product_txtF_mv:"Emerald Business, Management and Economics eBook Collection Archive"
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1
Review of marketing research, Vol. 2
by
Malhotra, Naresh K.
Published 2005
Emerald
Table of Contents:
“
...Review of marketing research : some reflections / Naresh K. Malhotra --
Consumer
action...
”
Call Number:
HF5415.2
Read Now
2
Review of marketing research, Vol. 3
by
Malhotra, Naresh K.
Published 2007
Emerald
Table of Contents:
“
... significance for
consumer
psychology / Michael J. Houston --
Consumer
responses to price and its contextual...
”
Call Number:
HF5415.2
Read Now
3
Review of marketing research, Vol. 1
by
Malhotra, Naresh K.
Published 2004
Emerald
Table of Contents:
“
...Introduction / Naresh K. Malhotra -- A reappraisal of the role of emotion in
consumer
behavior...
”
Call Number:
HF5415.2
Read Now
4
Review of marketing research, Vol. 5
by
Malhotra, Naresh K.
Published 2008
Emerald
Table of Contents:
“
...Review of marketing research : the first five volumes / Naresh K. Malhotra --
Consumer
judgment...
”
Call Number:
HF5415.2
Read Now
5
Review of marketing research, Vol. 7
by
Malhotra, Naresh K.
Published 2010
Emerald
Table of Contents:
“
... --
Consumer
cognitive complexity and the dimensionality of multidimensional scaling configurations / Naresh K...
”
Call Number:
HF5415.2
Read Now
6
Review of marketing research, Vol. 10
by
Malhotra, Naresh K.
Published 2013
Emerald
Table of Contents:
“
... --
Consumer
experience and experiential marketing : a critical review / Bernd Schmitt, Lia Zarantonello...
”
Call Number:
HF5415.2
Read Now
7
Marketing accountability for marketing and non-marketing outcomes
Published 2021
Emerald Publishing Limited
“
..., branding and
consumer
behaviour...
”
Call Number:
HF5415.2
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Collection: Emerald Business, Management and Economics eBook Collection Archive
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7
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7
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Emerald Business, Management and Economics eBook Collection Archive
Author
Malhotra, Naresh K.
Kumar, V.
1
Stewart, David W.
1
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