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author_facet:"Mahajan, Vijay"
dewey-ones:"338 - Production"
dewey-ones:"658 - General management"
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1
The Arab world unbound : tapping into the power of 350 million consumers
by
Mahajan, Vijay
Published 2012
Jossey-Bass, A Wiley Imprint
“
... throughout the region, this book shows how
globally
interconnected and vibrant the Arab markets are. Through...
”
Call Number:
HF5415.12.A65
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2
The 86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years
by
Mahajan, Vijay
,
Banga, Kamini
Published 2005
Pearson
“
...Most
global
businesses focus nearly all their efforts on selling to the wealthiest 14% of the world...
”
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338 - Production
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658 - General management
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Mahajan, Vijay
Banga, Kamini
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Gunther, Robert E.
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Zehr, Dan
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