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1
by Carpenter, Roland P., Lyon, David H., Hasdell, Terry A.
Published 2000
Springer US
Subjects: “...Management science...”
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2
by Lyon, David H., Francombe, Mariko A., Hasdell, Terry A.
Published 1992
Springer US
“... in product research, development and marketing, and a fear that the discipline is 'too scientific...”