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by Leeflang, Peter S.H., Wittink, Dick R., Wedel, Michel, Naert, Philippe A.
Published 2000
Table of Contents:
“... Marketing dynamics -- 7 Implementation criteria with respect to model structure -- 8 Specifying models...”Published 2000
Springer US
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by Leeflang, Peter S.H., Wieringa, Jaap E., Bijmolt, Tammo H.A., Pauwels, Koen H.
Published 2015
“... structural relations not available from casual observations. Although marketing models are now widely...”Published 2015
Springer New York