1 Table of Contents: “...; Leadership makes a difference; Are leaders born or made?; The Five Practices of Exemplary Leadership; Model...”

2 Table of Contents: “... are Born and so Are You ; Leadership Makes a Difference ; You are Already Leading -- Just Not Frequently...”

3 Table of Contents: “... Behaviors Diminish Seller Credibility; Credibility Makes a Difference; The Prescription for Strengthening...”