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author_facet:"Kellogg School of Management"
dewey-ones:"381 - Commerce"
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Kellogg on branding in a hyper-connected world
Published 2019
John Wiley & Sons, Inc.
Table of Contents:
“
... and the
Evolution
of Customer Insights in Brand Building -- The Value of the Customer Journey Mindset -- Exploratory...
”
Call Number:
HD69.B7
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658 - General management
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Calkins, Tim
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Kellogg School of Management
Tybout, Alice M.
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