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dewey-ones:"384 - Communications; telecommunication"
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Protect your project from escalating doubts
by
Brown, Karen A.
,
Hyer, Nancy Lea
,
Ettenson, Richard
Published 2017
MIT Sloan Management Review
“
..." and fail to meet their objectives. Building on previous work on project branding, the authors
conducted
a...
”
Call Number:
HD69.P75
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