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1
Published 2007
Gabler Verlag
Table of Contents: “... in der qualitativen Marktforschung -- Objektive Hermeneutik -- Grounded Theory -- Ethnographie...”
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2
Published 2009
Gabler Verlag
Table of Contents: “... in der qualitativen Marktforschung -- Objektive Hermeneutik -- Grounded Theory -- Ethnographie...”