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Marketingkampagnen effizient managen : Methoden und Systeme - Effizienz durch IT-Unterstützung - Integration in das operative CRM

by Dold, Thomas, Hoffmann, Bernd, Neumann, Jörg
Published 2004

Vieweg+Teubner Verlag

Subjects: “...Information Systems Applications (incl. Internet)...”