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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Published 2022
Table of Contents:
“... in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A focus on COVID-19 -- 5...”
Springer International Publishing
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Small Business and Entrepreneurial Development in Africa : A Route to Sustained Economic Development
Published 2023
Table of Contents:
“... and Technology Commercialisation: Insights and Exemplars From An Emerging Economy Context -- Chapter 8...”
Palgrave Macmillan