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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Published 2022
Table of Contents:
“... in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand...”
Springer International Publishing
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Small Business and Entrepreneurial Development in Africa : A Route to Sustained Economic Development
Published 2023
Table of Contents:
“... Entrepreneurship in Focus: Evidence From Ghana -- Chapter 6: Exploring International Joint Ventures -- Part IV...”
Palgrave Macmillan