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author_facet:"Herstatt, Cornelius"
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1
Frugal Innovation in Healthcare : How Targeting Low-Income Markets Leads to Disruptive Innovation
by
Ramdorai, Aditi
,
Herstatt, Cornelius
Published 2015
Springer International Publishing
Table of Contents:
“
... and Disruptive Innovations for the Bottom of the Pyramid
Markets
-- Discussion of Findings and Conclusion...
”
Read Now
2
Aiming Big with Small Cars : Emergence of a Lead Market in India
by
Tiwari, Rajnish
,
Herstatt, Cornelius
Published 2014
Springer International Publishing
Table of Contents:
“
... of the Lead
Market
Strategy -- 4.Growing Demand for Affordable Solutions: India as an
Emerging
Hub for Frugal...
”
Read Now
3
The Silver
Market
Phenomenon : Business Opportunities in an Era of Demographic Change
Published 2008
Springer Berlin Heidelberg
Table of Contents:
“
... for a Diverse
Market
-- The Discovery and Development of the Silver
Market
in Germany -- India:
Emerging
...
”
Read Now
4
The Silver
Market
Phenomenon : Marketing and Innovation in the Aging Society
Published 2011
Springer Berlin Heidelberg
“
... implication is the
emergence
and constant growth of the so-called “graying
market
” or “silver
market
...
”
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Author: Herstatt, Cornelius
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658 - General management
3
362 - Social welfare problems & services
1
Language
English
4
Collection
Springer eBooks 2005-
4
Author
Herstatt, Cornelius
Kohlbacher, Florian
2
Ramdorai, Aditi
1
Tiwari, Rajnish
1
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