1 “... already known interests and behavior patterns. Gerrit Heinemann shows how intelligent action can save...”

2 “... in marketing and retailing About the Authors Gerrit Heinemann is a professor of business, management and trade...”

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4 “... digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models...”

5 “... of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics...”