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author_facet:"Heene, Aimé"
author_facet:"Martens, Rudy"
dewey-ones:"659 - Advertising & public relations"
product_txtF_mv:"Emerald Business, Management and Economics eBook Collection Archive"
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Advertising and differentiated products
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Heene, Aimé
Published 2001
Emerald
Call Number:
HF5823
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659 - Advertising & public relations
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Emerald Business, Management and Economics eBook Collection Archive
Author
Baye, Michael R.
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Heene, Aimé
Martens, Rudy
Sanchez, Ron
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