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author_facet:"Hatch, Mary Jo"
dewey-ones:"659 - Advertising & public relations"
language:"English"
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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
by
Hatch, Mary Jo
Published 2008
Jossey-Bass
Table of Contents:
“
... brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their
cultures
...
”
Call Number:
HD59.2
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