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author_facet:"Haas, Maximilian"
author_facet:"Pfoertsch, Waldemar"
dewey-ones:"658 - General management"
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H2H Marketing : Case Studies on Human-to-Human Marketing
Published 2023
Springer International Publishing
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658 - General management
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Haas, Maximilian
Kotler, Philip
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Pfoertsch, Waldemar
Sponholz, Uwe
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