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1
by Gronbach, Kenneth W.
Published 2008
American Management Association
Table of Contents: “... -- Media's slow death: the end of marketing as we know it -- Quit picking on the Xers! -- The cause...”
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2
by Gronbach, Kenneth W., Moye, M. J.
Published 2017
AMACOM, American Management Association
Table of Contents: “... and Marketing-When and How to Sell What to Whom -- Manufacturing-Coming Home to Roost? -- Out with the Old...”