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1
by Grünig, Rudolf, Kühn, Richard, Morschett, Dirk
Published 2022
Springer International Publishing
Table of Contents: “... the Mission Statement -- Defining the Current Strategic Businesses -- Preparing the Strategy Planning Project...”
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2
by Grünig, Rudolf, Kühn, Richard
Published 2015
Springer Berlin Heidelberg
Table of Contents: “...: Developing the corporate strategy -- Part VI: Strategic analysis at the business level -- Part VII...”
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3
by Grünig, Rudolf, Morschett, Dirk
Published 2012
Springer Berlin Heidelberg
Table of Contents: “... International for New Markets: Evaluating New Markets -- Evaluating Market Entry Modes -- Developing...”
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4
by Grünig, Rudolf, Gaggl, Richard
Published 2008
Springer Berlin Heidelberg
Table of Contents: “... business strategies at the level of the offer -- Specifying business strategies at the level of resources...”
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5
by Grünig, Rudolf, Gaggl, Richard
Published 2006
Springer Berlin Heidelberg
Table of Contents: “... -- Developing business strategies -- Generic business strategies -- Specifying business strategies at the level...”
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6
by Grünig, Rudolf, Gaggl, Richard
Published 2005
Springer Berlin Heidelberg
Table of Contents: “... -- Developing business strategies -- Generic business strategies -- Specifying business strategies at the level...”
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7
by Grünig, Rudolf, Gaggl, Richard
Published 2002
Springer Berlin Heidelberg
Table of Contents: “... -- 13 Generic business strategies -- 14 Specifying business strategies at the level of the market offer...”
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8
by Grünig, Rudolf, Kühn, Richard
Published 2011
Springer Berlin Heidelberg
Table of Contents: “... the Business Strategies -- Implementing, Assessing and Approving the Strategies....”