1
by Gonzalez, Deborah
Published 2015
Butterworth-Heinemann
Table of Contents: ...; EXECUTIVE IDENTITY; CORPORATE IDENTITY: THE BRAND; VALUE AND WORTH OF IDENTITY; IDENTITY VERSUS REPUTATION...

2
by Gonzalez, Deborah
Published 2015
Elsevier, Butterworth-Heinemann
..."In recent years, building a corporate online presence has become nonnegotiable for businesses...