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author_facet:"Freter, Hermann"
language:"German"
product_txtF_mv:"Springer Book Archives -2004"
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Mediaselektion : Informationsgewinnung und Entscheidungsmodelle für die Werbeträgerauswahl
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Freter, Hermann
Published 1974
Gabler Verlag
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Konsumentenverhalten und Information
Published 1979
Gabler Verlag
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650 - Management & auxiliary services
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German
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Springer Book Archives -2004
Author
Freter, Hermann
Meffert, Heribert
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Steffenhagen, Hatwig
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