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author_facet:"Fiske, Susan T."
dewey-ones:"381 - Commerce"
language:"English"
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The human brand : how we relate to people, products, and companies
by
Malone, Chris
Published 2013
Jossey-Bass
“
... with customers. And as customers, we have a right to expect relational
accountability
from the companies...
”
Call Number:
HF5415.32
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658 - General management
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Fiske, Susan T.
Malone, Chris
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