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author_facet:"Fisher-Buttinger, Claudia"
dewey-ones:"330 - Economics"
dewey-ones:"659 - Advertising & public relations"
product_txtF_mv:"O'Reilly"
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Connective branding : building brand equity in a demanding world
by
Fisher-Buttinger, Claudia
Published 2008
Wiley
Subjects:
“
...
Success
in business...
”
Call Number:
HD69.B7
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659 - Advertising & public relations
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Fisher-Buttinger, Claudia
Vallaster, Christine
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