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Balancing valued tradition with innovation : when your product is a beloved classic, how do you update it to attract new customers?
by
Cancellieri, Giulia
,
Ferriani, Simone
,
Cattani, Gino
Published 2023
MIT Sloan Management Review
Call Number:
HD45
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Aesthetics and style in strategy
Published 2020
Emerald Publishing Limited
Call Number:
HD30.28
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Author: Ferriani, Simone
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658 - General management
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330 - Economics
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338 - Production
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745 - Decorative arts
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English
2
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Emerald Business, Management and Economics eBook Collection Archive
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O'Reilly
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Cattani, Gino
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Ferriani, Simone
Cancellieri, Giulia
1
Godart, édéric
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V Sgourev, Stoyan
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