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1
by Brown, Karen A., Hyer, Nancy Lea, Ettenson, Richard
Published 2017
MIT Sloan Management Review
“...Many projects are launched with great promise but lose traction and momentum during project...”
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2
by Knowles, Jonathan, Baris, Russell, Hunsaker, B. Tom, Ettenson, Richard
Published 2023
MIT Sloan Management Review
“... cautionary tale for other businesses that are struggling to adapt and at risk of losing sight of customer...”