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author_facet:"Esch, Franz-Rudolf"
dewey-ones:"658 - General management"
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Wirkung integrierter Kommunikation : Ein verhaltenswissenschaftlicher Ansatz für die Werbung
by
Esch, Franz-Rudolf
Published 1998
Deutscher Universitätsverlag
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Classification: 658 - General management
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Springer Book Archives -2004
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Esch, Franz-Rudolf
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