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author_facet:"Eisend, Martin"
author_facet:"Evanschitzky, Heiner"
dewey-ones:"650 - Management & auxiliary services"
product_txtF_mv:"Springer eBooks 2005-"
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Empirische Mastertechniken : Eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
Published 2009
Gabler Verlag
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...Business and
Management
, general...
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Baumgarth, Carsten
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Eisend, Martin
Evanschitzky, Heiner
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