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author_facet:"Eggers, Bernd"
dewey-ones:"659 - Advertising & public relations"
language:"German"
product_txtF_mv:"Springer eBooks 2005-"
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Integratives Medienmanagement : Konzepte, Instrumente und Publisher Value Scorecard
by
Eggers, Bernd
Published 2006
Deutscher Universitätsverlag
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