MPG.eBooks - Search Results - "IT strategy"

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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

by Schultz, Mike
Published 2013

John Wiley & Sons, Inc.

Table of Contents: “...pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing...”

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Insight selling : surprising research on what sales winners do differently

by Schultz, Mike
Published 2014

Wiley