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Narrative Brand Planning : Wie Marken zu echten Helden werden
by
Dietrich, Frank Otto
,
Schmidt-Bleeker, Ralf
Published 2013
Springer Berlin Heidelberg
“
... alte Werbewelt gehörig auf den Kopf gestellt. Mediennutzer haben sich vom
passiven
Konsumenten hin zu...
”
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658 - General management
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German
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Springer eBooks 2005-
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Dietrich, Frank Otto
Schmidt-Bleeker, Ralf
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